PocketBook Era
Electronic book: a new design style for the device line
Client: PocketBook
Industry: Consumer electronics
Client's task
Develop a new design for an electronic book.
The design should be unique, stylish, reflect the company's design DNA, and establish a new modern corporate style for further implementation in the product line.
What we've done
● Updated the corporate style of the product line● Industrial design of the electronic book and accessories● Mechanical concept development● Design coordination with mechanical developers and manufacturers● ARTwork and CMF development● Packaging concept development● Support through mass production
Design features
Original elegant device profile
Emphasizes premium quality and sophistication, giving it a sleek appearance.
Distinctive frontal profile
A refined combination of facets and curves with smooth surface junctions forms a recognizable and unique corporate style.
Relief buttons and back surface
Facilitate one-handed holding of the book while reading.
Unique magnetic-mechanical cover attachment
Organically integrated into the premium design and provides much better grip compared to magnetic attachment, which is highly relevant for electronic books.
Design features
Original elegant device profile
Emphasizes premium quality and sophistication, giving it a sleek appearance.
Distinctive frontal profile
A refined combination of facets and curves with smooth surface junctions forms a recognizable and unique corporate style.
Relief buttons and back surface
Facilitate one-handed holding of the book while reading.
Unique magnetic-mechanical cover attachment
Organically integrated into the premium design and provides much better grip compared to magnetic attachment, which is highly relevant for electronic books.
FLIP Cover
Minimalistic, lightweight, stylish, barely adding thickness to the device, and only covering the screen, providing protection.
CHARGE Cover
Covers the front and back of the device and allows for wireless charging, thereby expanding its functionality.
Eco-friendly packaging
Made from pulp, yet aesthetic, with unique contour rounding, emphasizing premium quality and environmental care.
Covers and packaging
FLIP Cover
Minimalistic, lightweight, stylish, barely adding thickness to the device, and only covering the screen, providing protection.
CHARGE Cover
Covers the front and back of the device and allows for wireless charging, thereby expanding its functionality.
Eco-friendly packaging
Made from pulp, yet aesthetic, with unique contour rounding, emphasizing premium quality and environmental care.